I'm Stef
product designer with 5+ years of experience using data and research to drive measurable impact across diverse surfaces from scalable B2C to internal tools
Some problems i've solved:
CLEAR - REACTIVATION FUNNEL
Optimizing CLEAR's Win Back Flow
Redesigned our paid member reactivation funnel. Currently being implemented.
RESULTS COMING SOON POST RELEASE
CLEAR - MOBILE APP FEATURE
Enabling Mobile Passport Enrollments
Mobile app feature enabling members to remotely verify and upload their passports, saving valuable airport time. Intuitive guidance screens, rigorously tested, achieved a 85% completion rate.
ALASKA AIRLINES - MOBILE APP REDESIGN
Reimagining the Flight Attendant App Experience
An end-to-end app redesign focused on improving workflows and time on task by restructuring navigation and architecture. Optimized UI using iOS native functionality.
ALASKA AIRLINES - MOBILE APP FEATURE
Enhancing Inflight Food Service
A robust mobile app feature that allows Flight Attendants to accept and deliver meals in real time to guests onboard.