I'm Stef

product designer with 5+ years of experience using data and research to drive measurable impact across diverse surfaces from scalable B2C to internal tools

me
Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦Product Sense ✦ User Research ✦ Interaction Design ✦ Journey Mapping ✦ Service Design ✦ Design Systems ✦ Usability Testing ✦ Story Telling ✦

Some problems i've solved:

WINBACK HERO

CLEAR - REACTIVATION FUNNEL

Optimizing CLEAR's Win Back Flow

Redesigned our paid member reactivation funnel. Currently being implemented. 

RESULTS COMING SOON POST RELEASE

EPASS HERO (1)

CLEAR - MOBILE APP FEATURE

Enabling Mobile Passport Enrollments

Mobile app feature enabling members to remotely verify and upload their passports, saving valuable airport time. Intuitive guidance screens, rigorously tested, achieved a 85% completion rate.

REDESIGN-HERO-1

ALASKA AIRLINES - MOBILE APP REDESIGN

Reimagining the Flight Attendant App Experience

An end-to-end app redesign focused on improving workflows and time on task by restructuring navigation and architecture. Optimized UI using iOS native functionality.

OO-HERO

ALASKA AIRLINES - MOBILE APP FEATURE

Enhancing Inflight Food Service 

A robust mobile app feature that allows Flight Attendants to accept and deliver meals in real time to guests onboard.